the TRIPLEX by mr. c

Ultra-luxury real estate campaign

Role: Concept · Narrative · Creative & Cinematic Direction

A cinematic study of the €43M interior, translating the legendary hospitality heritage of the Cipriani brand into an intimate residential masterpiece.

Architecture of the Film

The film is conceived through the experience of space rather than a conventional narrative.

Pacing, movement and framing are directed to convey scale, privacy and intimacy.

Architectural qualities are translated into an emotional register.

Project Credits

Client MR. C Residences (Cipriani Group)

Concept & Narrative Sofia Teo

Creative & Cinematic Direction Sofia Teo

Cinematography Morgan’s International Realty

Location Dubai, UAE, 2025