the TRIPLEX by mr. c
A rooftop patio with modern outdoor furniture and large umbrellas, overlooking a city skyline with tall skyscrapers, during dusk or early evening.

Ultra-luxury real estate campaign

Role: Concept · Narrative · Creative & Cinematic Direction

Freelance Creative Director Film Director Fashion Editorial Luxury Real Estate Campaigns Brand World-Building Barcelona Sofia Teo

A cinematic study of the €43M interior, translating the legendary hospitality heritage of the Cipriani brand into an intimate residential masterpiece.

Freelance Creative Director Film Director Fashion Editorial Luxury Real Estate Campaigns Brand World-Building Barcelona Sofia Teo

Architecture of the Film

The film is conceived through the experience of space rather than a conventional narrative.

Pacing, movement and framing are directed to convey scale, privacy and intimacy.

Architectural qualities are translated into an emotional register.

Project Credits

Client MR. C Residences (Cipriani Group)

Listing Agent Sofia Teo

Concept & Narrative Sofia Teo

Creative & Film Direction Sofia Teo

Production Morgan’s International Realty

Location Dubai, UAE, 2025

Strategy decks and Director's treatments for selected projects are available upon request.

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